The Design Manager Webstore CMS shows how an innovative, agile software company can cost-effectively scale its web presence as it grows, and as its needs evolve. Design Manager has virtually cornered the market on software for interior designers. The company offers unbeatable service and support to complement their strong product offering. Design Manager wanted an upgrade from their older static website to coincide with the release of the latest versions of its core software.
In addition to a custom, fully responsive CMS, Redsqware helped Design Manager to create features that underlined the functional strengths of the new product. Custom-built tools like the feature comparison module, marketing ebooks, and downloadable white papers resulted in a substantial increase in conversions. New customers can actually download time-stamped demo versions of the company’s products by selecting from a checklist of desired features. Direct e-commerce integration with Design Manager’s back office systems allow a customer to complete their purchase online, and to create a user account. Defensive programming measures were also employed, as the client wanted to ensure that credit card transactions were completed in a safe, efficient manner, with a minimum of dropped carts.
Other noteworthy aspects of the initial website developed by Redsqware included an HD HTML5 video explainer for the client, which dynamically scaled based on viewer bandwidth. To accomplish this, Redsqware edited client copy content into a video script, which was then used as the basis for a two minute animated video, with syndication through social media. The video explainer piece was promoted on Twitter, LinkedIn, YouTube, and Vimeo. Video content emphasized the simplicity and utility of the new software.
Shortly thereafter, Design Manager launched Skybox Innovations; a strategic business unit focused on installation and service for cloud-based products. Redsqware helped them to adapt the solution architecture they already had to quickly and affordably create a second site that also leveraged existing content assets. Redsqware also made sure that the second website was developed with SEO in mind. By keeping an eye on search compliance, Redsqware helped Design Manager to avoid indexing penalties for redundant content.
Enterprise Web, Products & Services