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Dad’s Hat Rye
Dad’s Hat Rye is a craft spirits brand that is really taking hold nationwide. The client’s products capture a feeling of nostalgia and are made to evoke the image of traditional rye distillers from a bygone era. Our user experience (UX) team created a unique interface that mimics the product’s form factor (a uniquely-shaped medicine bottle) and uses historical and modern imagery. The site that was originally developed by our team in 2013 for Dad’s Hat was a hit with users and prospects alike, and garnered a great deal of praise. Our goal was to preserve the unique character of the legacy UI while adding new features and integrations to make the site more powerful and capable. Optimization for mobile devices was particularly important to the client’s strategy.
Redsqware worked with the Dad’s Hat Rye team to develop a new responsive front end web presence, along with ticketing systems for their event management and tour bookings. Also included is a brand asset manager, which allows vendors and partners to download assets for use at retail and restaurant locations. Redsqware has developed a content management services framework which allows our agency partners to provide content as a service (CaaS) for client teams using common open standards. The result is an automatically updated front end user experience that allows marketing teams to easily add feature blocks while maintaining fast page service times. Other features include automated email integration with MailChimp, which allows Dad’s Hat to integrate campaign content and website content as campaign elements are rolled out.